Freelancer UX Optimization Specialist (m/f/d) – Groundies GmbH

Area: E-commerce / Online store

Systems: OXID / Shopware (later Shopify)

Scope: Freelancer / Remote - permanent collaboration

Groundies is all about movement, balance—and the foundation on which it all begins: the feet.

We believe that genuine style and holistic well-being are not mutually exclusive.

Foot health has long been neglected in the footwear industry—we combine it with design, quality, and a feeling of lightness.

Our mission: to create shoes that healthy walking, innovative sole technology, and modern style unite

Our specially developed TrueSense® technology combines flexibility, stability, and the natural feeling of walking barefoot—for comfort that doesn't compromise on design.

Developed in Germany, manufactured with the highest precision in Portugal and Vietnam – at locations that stand for craftsmanship, quality, and technical expertise

Groundies stands for conscious movement and minimalist design

For people who know that comfort and aesthetics go hand in hand.

We are developing into a brand that operates at the interface between Health, Style, and Craftsmanship stands between fashion and mindfulness, between high fashion and functional innovation.

We are looking for an experienced UX Optimization Specialist (Freelancer)who will support our e-commerce team in the further development of the User experience in the online store supported.

The focus is on analysis, identification and Implementation of UX improvements – with a clear focus on user behavior, conversion and practical solutions.

You will work closely with our internal teams from performance, Data and Tech work together, actively contribute ideas and suggestions, and implement approved optimizations independently in the shop.

The activity begins with a Approximately 10 hours per week and is based on a long-term cooperation designed – with the option of adjusting the scope expand as needed.

• Analysis of user behavior with existing tools (GA4, Shop Analytics, Hotjar, CRM data)
• Identification of UX hurdles and optimization potential along the customer journey
• Creation of recommendations for action and UX suggestions
• Implementation of approved adjustments directly in the shop (e.g., in Shopify, via Shopware Experience Worlds, OXID templates, HTML/CSS)
• Monitoring and evaluating the impact of changes after going live
• Maintenance and documentation of findings in internal UX guidelines

• Experience in UX optimization, e-commerce, or conversion optimization
• Practical experience with shop systems such as Shopware, OXID, and/or Shopify
• Basic knowledge of HTML/CSS and CMS/template structures
• Analytical thinking, structured approach to work, and a good understanding of user behavior
• Experience with GA4 and ideally session analysis tools
• Team orientation, reliability, and strong communication skills

Then we look forward to receiving your application—including your resume, salary expectations, and possible start date—at: bewerbung@groundies.com